Managing five years of multi-tier product launches and yearly packaging refreshes often leads to brand fragmentation.

We answered this challenge by establishing a singular, resilient operational architecture.

Using structural logic, we standardized the design language across the brand’s vast portfolio—from the tactile details of packaging to the user flows of the e-commerce miniapp.

This approach transformed the typical "design churn" of F&B marketing into a streamlined system. We aligned the sustainability narrative of the website with the physical unboxing experience, ensuring every touchpoint reinforced the others.

The result was systemic clarity: a framework that optimized budget by reducing redundancy and decisively elevated the quality of the product in the hands of the global consumer.