For the ORIGINS event in Hong Kong, we partnered with Président Professionnel and Classic Fine Foods to demonstrate how integrated design transforms a temporary activation into a high-value asset.

Utilizing our Integrated Design Intelligence methodology, we framed the problem as a structural challenge: how to house a radical, chef-driven menu—featuring avant-garde flavors like Japanese beer and garlic—within a framework that was both approachable and operationally resilient.

We answered this by executing a comprehensive "disguise" for a standard ice-cream fridge.

We reimagined it as a sophisticated, Mr. Softee-inspired truck. This served as the primary anchor for a singular, resilient operational architecture that unified every touchpoint: from the ice-cream cups and tags to the menus and leaflets.

By applying structural logic to the physical unit and creative synthesis to the visual deliverables, we bridged the gap between street-food nostalgia and the precision required by high-end chefs.

The piece delivered such predictable effectiveness that it was saved and rebuilt for the Singapore activation, proving that a well-calibrated design system can optimize budget expenditure while decisively elevating brand quality across borders.