For 蝶妃Diefei, we recognized that a simple facelift wouldn’t suffice. The brand required a total structural evolution to compete in the contemporary global makeup landscape.

Using our Integrated Design Intelligence methodology, we executed a high-impact Visual Identity redesign overhaul, upgrading every element to meet global aesthetic standards. By synthesizing a new brand tagline with this upgraded visual logic, we transformed Diefei’s positioning from a production-focused entity into a design-led contender.

Once this resilient brand architecture was established, we applied it to the new Hangzhou HQ as a primary exercise in systemic integration.

The interior signage and lobby Culture Wall served as the first physical manifestations of the new identity—proving that the upgraded system could seamlessly scale from a digital logo to an architectural environment. This approach provided strategic clarity, ensuring the brand’s global leap was grounded in a unified, efficient operational logic.